Whether you’re yearning for a taste of the Canadian lifestyle or have lived here your whole life we have a single aim, to uncover the Great White North in all its truth and complexity- and in the process to break stereotypes about the region and it’s people by pushing out important, difficult, uncomfortable, irreverent, witty and addictive stories online. It’s work intended to keep us honest, inspired and moving forward.

Thank you for stopping in, we hope you enjoy what you see and you’ll stay with us for all of the important work to come.

Every person has a unique story, and we want to share theirs with you. This year, we’ve gathered the most inspiring and heartwarming stories from individuals around the country From acts of kindness and resilience to tales of triumph and connection, these stories highlight the beauty of our diverse land. Follow us on our blog and social media to read the best stories of 2025 and see how we’re making a difference together!

Discover a range of products designed to inspire and uplift. From our cozy hoodies and vibrant t-shirts to our unique accessories, each item is a symbol of unity and inclusivity.

Wear your values and share the message of togetherness with the world